CHARLOTTE FC
INTERACTIVE STADIUM
WHO WE ARE
WE FIND NEW WAYS, USING NEW TECHNOLOGIES, TO CREATE NEW IDEAS. DEVELOPING HIGHLY VISUAL AND INNOVATIVE WAYS FOR PEOPLE TO CONNECT.
We work in many mediums from augmented reality experiences to audio generative music videos. Our aim is to always push the boundaries of people have seen and experienced before. Helping brands and artists stand out in their industries.
CROWD SOUND REACTIVE VISUALS
THE IDEA
“Create a real time visual representation of the atmosphere in the stadium.”
HOW DOES IT WORK?
By Placing microphones throughout the stadium, the sound from the crowd will be picked up and put through an interactive software (similar to the kit reveal Immersive Gallery Experience) which generates a visual in real time.
The sound the crowd makes in each section will generate a visual which will be shown on the corresponding section of the LED strip that goes around the whole stadium.
Simply put:
The louder the crowd gets, the brighter the screens gets.
PLEASE SEE THE MOCKUP EXAMPLE ABOVE.
WHY?
We aim to create unique and immersive experiences — This technology has been used in the music industry, but not inside the sports industry. So this would be a WORLD’S FIRST!
USE CASES
The colours and style can be changed — this will allow for Charlotte FC and Carolina Panthers both to use it for their respected game days. Not only that, but if there ever any additional events, it can be tweaked and be used for that.
POTENTIAL THOUGHTS
“We have sponsors that pay to have their logos on the LED strip during the game”
No problem! — We can either create a design that includes the logos (again, similar to the Ally Interactive Gallery Experience)
OR
We can create a audio threshold so the visuals only shows once the crowd are at a certain volume, e.g. once their team has scored a goal!