CHARLOTTE FC x ally / IMMERSIVE GALLERY EXPERIENCE
This activation was for Charlotte FCs 23/24 season kit Launch. Alongside their main sponsor ‘Ally’, We created an Immersive Gallery Experience for fans and VIPs to interact with in real time.
ROTATING CROWN
Using motion tracking via a live camera feed – we created a 3D crown that follows you around the room. We also used the camera feed as the environment map (the thing that gives the crown it’s shininess) so users could see themselves in the details of the crown.
FOOTBALL JUGGLE
Using motion tracking via a live camera feed – the small crown is tracked to the user, as they move side to side the crown slides and collides with the footballs.
PIN BOARD
This design uses live camera footage to rotate small 3D pins to make your outline appear. In addition to this we also included the logos from the club and sponsor, plus some game footage of the players.
Client — Charlotte Football Club & Ally
Art Direction and Creative Direction — Mark Robertson, DEPTHM
