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CHARLOTTE FC 2025 SEASON – VISUAL CONTENT

MEDIEVAL archer attack

A TENSION DRIVING MOMENT TO FILL THE OPPOSITION WITH FEAR JUST BEFORE THE GAME KICKS OFF.

DURATION: 20 – 30 SECONDS

STARTING ON THE JUMBOTRON ABOVE THE CHARLOTTE FC FANS, AN ARCHER WILL APPEAR, WITH A FLAMING ARROW IN THEIR BOW. AS THE MUSIC is BUILDING UP, THE ARROW WILL BE RELEASED, REVEALING A BARRAGE OF ARROWS. THEY WILL FLY ACROSS THE STADIUM, FROM THE CHARLOTTE FANS JUMBOTRON, ALONG ALL THE LED RIBBONS AND HITTING THE OPPOSITIONS LOGO ON THE OTHER JUMBOTRON. THE OPPOSITIONs logo WILL BURN AND CRUMBLE AS THE SCREEN AND LIGHTING IN THE STADIUM GOES BLANK. THE LIGHTS FADE BACK UP AND KICK OFF WHISTLE GOES.

DELIVERABLES

— 30 second 3D animation video jumbotrons

— 3D animation for led ribbons

— 14 x oppositions badge burning (one for each team in the MLS)

EXAMPLE OF PREVIOUS HYPE VIDEO we created

FIRE TEXTURE / STYLE IDEAS

PRE-KICK OFF — HYPE MOMENT

A 30 second 3D animated video along with a custom PRODUCED audio track to build up hype and get fans interacting as kick off is about to begin.

The plan is to use the custom audio track as an audio cue, to mark the begin of each half. This will encourage fans to get to their seats and start chanting for CHARLOTTE! THIS WILL BE USED FOR THE FULL SEASON, TO CREATE A LINK IN PEOPLES MINDS, THAT THE GAME IS ABOUT TO BEGINNING WHEN THE MUSIC STARTS.

THE CUSTOM PRODUCED AUDIO TRACK, WILL BE A MODERN DANCE TRACK USING HORNS AND CELTIC RHYTHMS TO MATCH THE FORTRESS / MEDIEVAL STYLE. THE MELODY OF THE TRACK WILL BE REPETITIVE AND EASY TO SING ALONG WITH – CREATING CHARLOTTE FCS OWN ANTHEM!!

THE VIDEO AND AUDIO TRACK WILL CONSIST OF 3 SECTIONS.

1 — SCARFS GET LIFTED UP (AUDIO: HORNS START TO INTRODUCE THE BEGINNING OF HYPE MOMENT)

2 — SCARFS GET SHAKED AND WAVED (AUDIO: IT BUILDS AND THINGS GET MORE HYPE’D)

3 — SCARFS GET SPUN AROUND ABOVE YOUR HEAD (AUDIO: DROPS AND MELODY HITS)

DELIVERABLES

— 30 SECOND ANIMATED VIDEO FOR JUMBOTRON

— 30 SECONDS ANIMATED VIDEO FOR LED RIBBONS

— CHARLOTTE FC SEASON ANTHEM (CUSTOM PRODUCED AUDIO TRACK)

• THIS TRACK CAN BE USED ON SOCIALS AS WELL AS PRE AND POST GAME TO BE CHARLOTTE FC ANTHEM

Example of how a pre-game song can be used as a community moment. As well as signalling the beginning of the half.

SCARFS UP!! (CORONATION MOMENT)

VISUAL CUES TO ENCOURAGE FANS TO RAISE THEIR SCARFS FOR THE CORONATION MOMENT.

CLIP 1 – 3D ANIMATION OF FANS LIFTING THEIRS SCARFS – THIS WILL BE a clip with AN ALPHA CHANNEL TO OVERLAY on THE VIDEO FEED OF THE CROWNING MOMENT.

CLIP 2 – SCARFS UP MOMENT FOR THE RIBBONS — THIS COULD ALSO BE AN ANIMATION OF THE SCARF UNFURLING.

DELIVERABLES

— ALPHA CHANNEL 3d animation of scarfs rising up

— Matching 3D animation for led ribbons