FIND NEW WAYS, USING NEW TECHNOLOGIES,

TO CREATE NEW EXPERIENCES.

CLTFC 26–27 SEASON PROPOSAL

AUDIO GENERATIVE STADIUM

LET THE STADIUM LIGHT UP TO THE SOUND OF THE FANS.

USING OUR UNQIUE INSIGHT TO THE WORLD OF LIVE MUSIC PERFORMANCE — WE’LL TAKE MUSIC INDUSTRY PRACTICES AND ADAPT IT TO A LIVE SPORT EVENT. USING MICROPHONES SET UP THROUGHOUT THE STADIUM, WE PROCESS THAT DATA IN REAL TIME TO GENERATE VISUALS ON THE RIBBONS AND JUMBOTRON.

THESE MICROPHONES WILL PICK UP THE SOUND OF THE FANS IN DIFFERENT SECTIONS OF THE STADIUM AND LIGHT UP THE CORRESPONDING SECTION OF LED RIBBON.

PERKS

• THIS WILL FEED OFF THE CURRENT BUZZ OF THE ’CULT’ FANS

• THE VISUAL FEEDBACK ENCOURAGES PEOPLE TO TAKE PART AND CHANT

• THE MEDIA PRESENCE WE COULD DRIVE, LOCALLY AND NATIONALLY FOR BEING THE LIVE SPORTS EVENT TO USE THIS TECHNOLOGY

• BECAUSE THIS SYSTEM WOULD RUN IN REAL TIME, ANY SOUNDS IN THE STADIUM WILL BE VISUALLY REPRESENTED (CHEERING AND/OR ANY MUSIC PLAYED ETC) — YOU COULD USE IT WHENEVER YOU WANTED A VISUAL TO BE LINKED TO AUDIO / MUSIC

BUDGET

DEVELOPMENT BUDGET : $33,225 - $42,555

REAL TIME VISUAL SYSTEM

A CUSTOM REAL TIME SYSTEM FOR RIBBON CONTENT — THIS WILL ALLOW YOU TO CONTROL THE CONTENT ON THE RIBBONS IN REAL TIME — UPDATING THE SCORE / TRIGGER UNQIUE PHYSICAL BASED ANIMATION WHEN A GOAL GOES IN ETC.

DEPTHM WILL CREATE A UNIQUE SYSTEM TO CONTROL THE VISUALS IN REAL TIME. THIS INCLUDES DESIGNING A VISUAL IDENTITY FOR THE LIVE VISUALS TO BE USED ON MATCH DAYS. THE SYSTEM WILL INCLUDE A SIMPLE AND STRAIGHTFORWARD USER INTERFACE FOR A TEAM MEMBER TO CONTROL ON GAME DAY. DEPTHM WILL ALSO PROVIDE TRAINING.

PERKS

• NO RENDERING, MAKE CHANGES ON THE FLY

• ON-GOING DESIGN TWEAKS AND CHANGES THROUGHOUT THE SEASON

• KEEP THE VISUALS FRESH AND REACTIVE TO THE SEASON (NEW KIT / PLAYOFFS ETC)

BUDGET

DEVELOPMENT BUDGET : $24,250 – $28,500

ON-GOING CHANGES (FOR THE LENGTH OF THE SEASON) : $1770 PER MONTH (2 DAYS)

FULL SEASON VIDEO + RIBBON CONTENT

FULL RE-DESIGN OF ALL ASSETS USED DURING A MATCH DAY.

DEPTHM WILL CREATE AN ADAPTIVE DESIGN LANGUAGE FOR ALL RIBBONS ASSETS (SCORE, GOAL, VICTORY ETC).

THE TWO DIFFERENT ROUTES I WOULD PROPOSE: IS EITHER LEAN MORE INTO THE DESIGN OF THE KITS TO CREATE A CLEAN AND COHESIVE DESIGN LANGUAGE TO BUILD ON THE STRONG VISUAL BRAND THAT THE WIDER CHARLOTTE FC ASPECTS HAVE. OPTION 2, WOULD BE TO TAKE INSPIRATION FOR THE FANS — AND THE POSITIVE CULTURE ASPECT THEY CREATE ON A GAME DAY. NOT TO LET THEM TAKE CONTROL BUT TO PAY HOMAGE TO THE POSITIVE ASPECT OF THEIR SUPPORTIVE NATURE.

PERKS

• THIS WOULD ALLOW FOR A COHESIVE CONNECTION BETWEEN THE WIDER BRAND CLTFC AND MATCH DAY. THE CURRENT VISUALS SEEM TO BE CLASHING WITH THE CURRENT CULTURE

• ON-GOING DESIGN TWEAKS AND CHANGES THROUGHOUT THE SEASON

• KEEP THE VISUALS FRESH AND REACTIVE TO THE SEASON (NEW KIT / PLAYOFFS ETC)

BUDGET

DEVELOPMENT BUDGET : $16,000

ON-GOING CHANGES (FOR THE LENGTH OF THE SEASON) : $1770 PER MONTH (2 DAYS)

CUSTOM CHARLOTTE FC ANTHEM

a unqiue CLTFC anthem inspired by and to encourage PARTICIPATION with the classic ‘CHAR - LOTTE F C’ chant.

WORKING ALONGSIDE world-RENOWNED music producers, we’ll create a unique anthem using the same rhythm as the charlotte fc chant. this aims to allow a FAMILIAR feeling sound to encourage new and old fans to chant together.

IT will create tension and build while maintaining a powerful and party feeling — GETTING FANS EXCITED FOR KICK-OFF. ENDING IN A CRESCENDO at the whistle blow at kick-off

PERKS

• this isn’t introducing a new chant, but building off the moment of a current chant

• THE ANTHEM WE CREATE WILL BE OWNED BY CHARLOTTE FC TO BE USED IN ANY SETTING (LIVE EVENT, PROMO VIDEOS ETC)

• GIVE THE FANS SOMETHING TO SONIC CONNECT TO

BUDGET

CREATION AND RIGHTS BUDGET : $12,115 - $16,250

FULL PRE_MATCH PRODUCTION DESIGN

FULL RE-DESIGN OF VISUALS and lighting — pre-programmed.

colliadling music show design with sports production design. using our skills from working in the live music industry — our visual content designers and lighting designers WILl design and program a succiniced pre-game show to bring the tension and atmosphere to set the fans and team up for a win!

PERKS

• THIS WOULD ALLOW FOR A COHESIVE CONNECTION BETWEEN THE WIDER BRAND CLTFC AND MATCH DAY. THE CURRENT VISUALS SEEM TO BE CLASHING WITH THE CURRENT CULTURE

• ON-GOING DESIGN TWEAKS AND CHANGES THROUGHOUT THE SEASON

• KEEP THE VISUALS FRESH AND REACTIVE TO THE SEASON (NEW KIT / PLAYOFFS ETC)

BUDGET

DESIGN & PROGRAMMING BUDGET : $35,550 – $45,250