NIKE X ALPINE RUN PROJECT — IMMERSIVE EXPERIENCE

DURING THE ULTRA TRAIL DU MONT BLANC EVENT, THE MOST INTENSIVE TRIAL RUNNING EVENT IN EUROPE, WE CREATED AN IMMERSIVE TREADMILL EXPERIENCE. WHERE TEAMS HAD TO WORK TOGETHER, WITH THEIR SPEED AND EFFORT PROGRESSING THEM THROUGH A EVER CHANGING PROCEDURAL ENVIRONMENT.

Client — NIke, ALPINE RUN PROJECT

SOFTWARE PROGRAMMING — DEPTHM

ART DIRECTION — DEPTHM