NIKE CB — SEASON 2

INTIAL IDEAS

DIGITAL TO REAL WORLD

VR verses ar — Season 1 was set in a virtual reality and season 2 could be set in an augmented reality. How can we blur the lines between reality and digital while not using a virtual set.

BALLOON STYLE + ANIMATION

If we go down this route stylistically — We could animate lower thirds / 3D object / overlays to be more airy and floaty…currently the animation style is quite ‘heavy’

SOCIALS

If the plan is to lean into using Julia and her instagram — lets inject that into the show + extras

THINGS WE COULD CREATE

— AR FILTER —

PHYSICAL INVITE FILTER — This filter would be used alongside a printed invite that WE senD to the guest. When the guest receives it, they scan a QR code that opens an INSTAGRAM filter up on their phone.

FRAME / ASSET FILTER — This filter would be used be julia and the guest when they share things about the show on INSTAGRAM.

— GIFS AND STICKERS —

3D ELEMENTS ANIMATED — USING ALL THE ASSETS FROM THE SHOW / OVERLAYS ETC, WE CAN CREATE GIFS AND STICKERS FOR JULIA TO USE ON SOCIALS

ANY THOUGHTS OR QUESTIONS — WE’D LOVE TO HEAR FROM YOU!

EMAIL US