PETER COTTONTALE — AUGMENTED REALITY ESTER EGG HUNT

Augmented Reality Easter egg hunt across Chicago with Grammy award winner Peter Cottontale.

5 independent stores in Chicago secretly put the ‘trackable’ AR posters up in their windows. Throughout the day Peter released clues on his Instagram account.

On the poster there is a QR code, which opens up the filter and a tracker mark ( [01] ) for the filter to track and know where to place the 3D model. The filters will only show the 3D model if the tracker mark is shown, which means you need to physical be there to find the egg.

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Artist — Peter CottonTale

Art Direction and Creative Direction — Mark Robertson, DEPTHM

3D modeling — Mark Robertson, DEPTHM

AR filter integration — Mark Robertson, DEPTHM